Everything to know about Social Media and Content Marketing
Today, both content and social media platforms have definitely created a huge buzz. Indeed, content is king, but it is with the help of various social media platforms that it reaches the wider section of society.
Surely there are different channels that guarantee that your...
Understanding the Google Algorithm and How it Impacts SEO
With Google’s algorithm changing monthly, it can be hard to keep up with how to optimize your own website so that you come out on top when someone searches for the services you offer online. This article will provide an overview of the latest Google algorithm updates...
How to create a solid Digital Marketing strategy?
Digital marketing has become increasingly popular over the last few years, especially when it comes to brands looking to connect with consumers in a personal way. With so many channels to connect, it’s easy to make decisions that will hurt your business. With an unclear...
ROI Comparison Between SEO and PPC
Search engine optimization and pay-per-click advertising are two very popular ways to get more business, but what is a good ROI percentage for SEO? and which one will help your business grow faster? The answer to this question is more complex than you might think...
What is ROI in Digital Marketing and How to Improve?
Return on investment, or ROI, is the main factor that determines the effectiveness of your digital marketing campaigns and how much you should spend to generate more sales or leads. Therefore, all digital marketers must know what this metric means and how to track it...
